About CasinoCompass
We are an independent comparison platform for UK-licensed online casinos. We exist to help players make informed decisions — not to sell them on the casino with the biggest marketing budget.
What makes us different
Player-need driven, not casino-driven
Most casino comparison sites start with a list of casinos. We start with you. What kind of player are you? What matters to you? Our comparison system matches you to casinos based on your priorities, not on who pays us the most.
Honest about downsides
Every casino review includes what we don't like. No casino is perfect, and we think pretending otherwise does a disservice to players. We also include "who this casino is NOT for" in every comparison.
Real bonus values
We calculate the real value of casino bonuses after wagering requirements, not the headline number. A "500 pound bonus" with 50x wagering is worth significantly less than a "50 pound bonus" with 5x wagering.
Responsible gambling first
We assess every casino on its responsible gambling tools and we would genuinely prefer you visit our responsible gambling page than sign up to any casino through our links if there is any doubt.
How we make money
CasinoCompass earns affiliate commission when players visit casinos through our links and create accounts. This is standard in the casino comparison industry and is how we fund this site.
What is not standard is our commitment to keeping this commercial relationship separate from our editorial process. Casinos cannot pay for better reviews or higher rankings. Several casinos with lucrative affiliate programmes have been excluded from our site because they did not meet our standards.
UK compliance
We take UK gambling advertising regulations seriously. All casinos listed on CasinoCompass hold an active UK Gambling Commission licence. Our content complies with ASA (Advertising Standards Authority) and CAP Code guidelines for gambling advertising.
We do not target under-18s, we do not use language that implies gambling is risk-free, and we always include responsible gambling messaging.